How to Create International SEO-Friendly Content

Content creation is the process of identifying new topic ideas that appeal to your potential or existing audience, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

The Internet has opened doors to new markets around the world, yet without paying due attention to the preferences and culture of these new customers, marketers can miss significant opportunities. Content originally created for one type of audience often does not work in other languages, cultures or countries, even if it targets the same market.

How Can Marketers Ensure Their Content Is Ready for Global Expansion?

You may think the answer is simple: by localising it. By localising content, you can match it to the cultural expectations of the audience. However, while localisation may be a good option, there is another that works even better: creating content by native speakers of the language, culture or country to which the content is directed.

Why? Native speakers have a deeper understanding of their own market. They know the audience’s preferences and the keywords used to perform certain searches. This ensures a positive experience when visiting your website.

Additionally, even when localised by a native speaker, translated content can introduce confusion. Creating content directly in the target language avoids these issues and maintains clarity and tone.

Localization vs. Original Content Creation

Localization Process

• Most content starts in English.
• Identify keywords relevant to the target language.
• Check search volumes, trends, and competition.
• Adapt content creatively due to language-specific limitations.
• Use tools that may not be as sophisticated as English-language platforms.
• Understand that search engine algorithms are often rolled out in English first, then in other languages.

Original Content Creation Process

• Identify content gaps in the native market.
• Brainstorm topic ideas and research their viability.
• Conduct keyword and search intent analysis.
• Create the content from scratch in the target language.

Why Is SEO Important for International Markets?

• Discoverability: Helps users find your website and brand in search engines globally.
• Trust and Credibility: SEO improves UX, which increases authority and ranking.
• User Insight: SEO tools reveal what search terms your audience uses, helping uncover new opportunities.
• Revenue Growth: Understanding what customers want leads to higher conversions and ROI.
• Competitive Advantage: Regular visibility in search results positions you as a top contender in your market.

Don’t Forget the Visuals

Content creation also relies on engaging graphics and images. Visual formats enhance reach and retention.

Great Examples of Content Creation Include:

• Blogs: Celebrate milestones and share insights.
• Podcasts: Interviews, tutorials, and thought leadership.
• Videos: Behind-the-scenes, demos, and product intros.
• Graphics: Infographics, charts, and visual data.
• Content Offers: Whitepapers, eBooks, and downloadable toolkits.

Is Your Business Ready to Go Global?

TranslationsInLondon can help you develop native, multilingual content across major European and Asian languages. We ensure cultural alignment, SEO precision, and professional tone.

Reach out to us today to get started on your international content strategy!