Many of us grew up to the notion of the American dream. A land of milk and honey that provides opportunities to all irrespective of your background. With people internalizing that narrative,Read More…

Communication in the business environment matters a lot, whether between co-workers or a brand and its consumers. A brand’s ability to establish effective and concise forms of communication between all stakeholders eitherRead More…

Businesses attempt to go global for many reasons. Some do it to capture additional market share, while others venture into the global scene to take advantage of unique opportunities. Irrespective of theRead More…

Almost all disciplines have an allowable margin for error in their operations, but we can’t say the same for the medical field. This assertion particularly holds water when translating medical documents sinceRead More…

Taking your product or service global, if done right, could reap significant rewards for your business venture. The high stakes involved in going global means that brands have their work cut outRead More…

The languages of the Middle East There are several misconceptions about the Middle East, especially when it comes to culture.  A typical example is a popular stereotype about all the people fromRead More…

Although machine translation may have brought about many positives for language service providers and consumers alike, it is far from perfect. There is an inherent problem with MT that we all needRead More…

2020 meant different things to commercial entities. For some, it was the year their venture closed shop, while for some others, it brought along massive growth and plenty of revenue.  But oneRead More…

The process of translation is most often not a one-way affair.  It involves several subroutines along the way before a final translated output is formed. Subroutines could be in the form ofRead More…

As the world gets smaller due to internet-powered globalization and more opportunities keep emerging in foreign markets, brands with global expansion plans must position themselves to take advantage of these prospects asRead More…