South America, the fourth-largest continent, is a region with historical traditions and rich cultural diversity. And it does not end there. Geographically, the continent has global significance as it has several mountainsRead More…
Have you ever wondered what Activision’s Call of Duty and fast-food franchise Dunkin donuts have in common? In order not to turn this blog post into some trivia, we would just goRead More…
With a population of 7.9 billion people, the diverse nature of languages spoken all over the world should not come as a surprise. Yet, there are many who still believe that EnglishRead More…
Localization, when properly executed, serves as the backbone for a successful global product. It is what sets apart an excellent global product like Airbnb with a presence in over 220 countries worldwideRead More…
Many of us grew up to the notion of the American dream. A land of milk and honey that provides opportunities to all irrespective of your background. With people internalizing that narrative,Read More…
Communication in the business environment matters a lot, whether between co-workers or a brand and its consumers. A brand’s ability to establish effective and concise forms of communication between all stakeholders eitherRead More…
Businesses attempt to go global for many reasons. Some do it to capture additional market share, while others venture into the global scene to take advantage of unique opportunities. Irrespective of theRead More…
Almost all disciplines have an allowable margin for error in their operations, but we can’t say the same for the medical field. This assertion particularly holds water when translating medical documents sinceRead More…
Taking your product or service global, if done right, could reap significant rewards for your business venture. The high stakes involved in going global means that brands have their work cut outRead More…
The languages of the Middle East There are several misconceptions about the Middle East, especially when it comes to culture. A typical example is a popular stereotype about all the people fromRead More…
