Taking your product or service global, if done right, could reap significant rewards for your business venture. The high stakes involved in going global means that brands have their work cut outRead More…

The languages of the Middle East There are several misconceptions about the Middle East, especially when it comes to culture.  A typical example is a popular stereotype about all the people fromRead More…

Although machine translation may have brought about many positives for language service providers and consumers alike, it is far from perfect. There is an inherent problem with MT that we all needRead More…

The process of translation is most often not a one-way affair.  It involves several subroutines along the way before a final translated output is formed. Subroutines could be in the form ofRead More…

As the world gets smaller due to internet-powered globalization and more opportunities keep emerging in foreign markets, brands with global expansion plans must position themselves to take advantage of these prospects asRead More…

2020 pushed e-learning to the mainstage.  As restrictions of movements and lockdowns became the order of the day due to the pandemic, everyday life, which included education and learning, was affected.  InRead More…

What do you know about India? Have you heard that it is the world’s largest democracy and the country with the second-largest population with over 1.3 Billion Inhabitants? What about its diversity?Read More…

Business expansion is a process that is often arduous but necessary for many enterprises. It involves several considerations on the part of the business owner, but one thing at the center ofRead More…

OWhat comes to the mind of the average person upon the mention of machine translation (MT) is probably Google translate, but translation enthusiasts know that MT covers way more.  Everything from theRead More…

A business is only as good as its employees‘ clients.  While the former still holds, we want to make a case for the latter. Consensus dictates that every business desires a ‘good’ client whoRead More…