Attaining global commercial success as a brand is not an easy journey. There are several considerations businesses need to make in order to get to their desired destination. A number of theseRead More…
The Challenges with Machine Translation
Machine translation, in recent times, has become a buzzword in the translation industry for a lot of good reasons. Its technology has enabled translation companies to offer faster turnaround times for projectsRead More…
The Untranslatables: discover words that are hard to translate
There are many things to take into account when translating, from the syntax of sentences to the intended audience of the translation to the register of language that you use. One thingRead More…
Improving healthcare of patients through translation
The surge in migration is bringing about an increase in racial and cultural diversity in many parts of the world. Take the United States, for example, with its 350 spoken languages. OrRead More…
The languages of South America
South America, the fourth-largest continent, is a region with historical traditions and rich cultural diversity. And it does not end there. Geographically, the continent has global significance as it has several mountainsRead More…
Introducing the concept of culturalization
Have you ever wondered what Activision’s Call of Duty and fast-food franchise Dunkin donuts have in common? In order not to turn this blog post into some trivia, we would just goRead More…
The most linguistically diverse countries of the world
With a population of 7.9 billion people, the diverse nature of languages spoken all over the world should not come as a surprise. Yet, there are many who still believe that EnglishRead More…
A case for continuous localization
Localization, when properly executed, serves as the backbone for a successful global product. It is what sets apart an excellent global product like Airbnb with a presence in over 220 countries worldwideRead More…
The languages of the U.S
Many of us grew up to the notion of the American dream. A land of milk and honey that provides opportunities to all irrespective of your background. With people internalizing that narrative,Read More…
A better approach to terminology management
Communication in the business environment matters a lot, whether between co-workers or a brand and its consumers. A brand’s ability to establish effective and concise forms of communication between all stakeholders eitherRead More…