How to adapt your brand to the Asian market. The Asian market is bursting with potential, and many multinationals are taking deliberate steps to invest in it. To adapt your brand to the Asian market, you will have to hire the services of a localization company. Localization will help your brand breach the possible language divide and communicate its values in its own language and with respect to its culture. Different regions in Asia have different cultures, beliefs, and languages, so be sure to do detailed market research before venturing into any.
Adaptation flops
The work of a dialogue adapter is not just that of translating and interpreting a script and a movie, it also entails a creative process. Dialogue adapters translates and adapts not onlyRead More…
What is AVT?
An attempt to learn more about audiovisual translation, TIL has teamed with the Italian women based start-up Associazione Restart. What is AVT? There are different types of Audiovisual Translation (AVT, whichRead More…
Subtitling And Closed Captioning In eLearning
Even before the pandemic, the eLearning industry has been expanding at a regular pace. But the closure of most workplaces and schools led to a significant boom as more individuals and organizationsRead More…
The languages of Eastern Europe
Eastern Europe, notwithstanding its turbulent history, has become a symbol of economic growth and prosperity in recent times. Although what nations make up the region remains a subject for debate among theRead More…
Ideation to Global Success: Developing a Working Localization Strategy
For many centuries, wheat has been known as a food staple in many UK homes in the form of baked goods and beverages. But what is most likely obscure to many peopleRead More…
The Importance of Translation Studies
by Maya Szaniecki The art of translation is one that is often overlooked or undervalued, as is the skill of learning languages. Yet translation studies have recently become more commonplace, as theyRead More…
Let’s talk about translation management system
Attaining global commercial success as a brand is not an easy journey. There are several considerations businesses need to make in order to get to their desired destination. A number of theseRead More…
The Challenges with Machine Translation
Machine translation, in recent times, has become a buzzword in the translation industry for a lot of good reasons. Its technology has enabled translation companies to offer faster turnaround times for projectsRead More…
The Untranslatables: discover words that are hard to translate
There are many things to take into account when translating, from the syntax of sentences to the intended audience of the translation to the register of language that you use. One thingRead More…