As the desire to travel is increasing after the pandemic, it’s important for those in the travel industry to make sure their online content is engaging, clear, and stands out from the other travel competitors online. Here are some tips on how to achieve those aims.
Pack your bags
Tourism is an incredibly important part of the economy for some countries and, as the travel industry is recovering from pandemic, it’s time for the industry to adapt to the new style of travel and tourism. To help out the eager travelers of the world, TranslationsInLondon have written some key language and travel tips for those venturing outside of their home countries and comforts.
Selling Honey to a Bee: Persuading your Global Clients
Persuasion plays a large role in the growth of a brand but it is becoming a much more difficult task to achieve. If you would like to find out how to use persuasion strategies to encourage the potential customers to choose your business, check out this blog!
Preserving the brand’s voice
Focusing on one specific aspect of the source text greatly influences the the final product, depending if you focus on the meaning, tone, or the style of the document. Keeping the work as authentic as possible is vital for keeping up the brand’s identity, also known as a brand voice. This can be difficult when having to translate jokes, pop culture references, and the lingo of the target language.
Cultivating your array of specializations
Translation covers many fields and, despite the linguistic skills translators have, it is impossible for every translator to be an expert in each one of them. The intention of any text orRead More…
Maximise your UX: How translation opens possibilities!
It is a common misconception that machine translation will replace the need for human translators. However, to ensure a positive UX, having a proper translation will allow for trust to build between client and company, and to appropriately adapt the UX to the target clients.
Spanish and how to reach international clients
Spanish is a widely used language, so localising your site to target those speakers will broaden the reach of your company. However, Spanish is also a varied language with multiple versions (e.g. Latin American Spanish vs Spain Spanish). So, considering the linguistic and cultural differences are important when targeting a language group. This is where a talented translator is helpful and this blog will help to guide you in the right direction for when you reach into the Spanish market.
Black English and Its Portrayal in Translation
English has many variants due to geographical, cultural and historical factors. The most common variants of English are British English and American English, however, there are many more variants of the language.Read More…
Artificial Intelligence: Work with it, not against
With all the technological breakthroughs that have been witnessed during the last decade in what has been called a breathtaking era in human history, it is now commonly believed that Artificial IntelligenceRead More…
Editors & Translators: A Collaborative Approach
Translators work hard to ensure they produce work that is accurate and fits the clients original message. Despite their best care, some minor mistakes can slip through, that’s where the editor comes in! Working as an editor can be tricky as you never know what to expect from the translated piece. Find out more about the importance of editors and the challenges they face in this blog.