Machine translation, in recent times, has become a buzzword in the translation industry for a lot of good reasons. Its technology has enabled translation companies to offer faster turnaround times for projectsRead More…

There are many things to take into account when translating, from the syntax of sentences to the intended audience of the translation to the register of language that you use. One thingRead More…

The surge in migration is bringing about an increase in racial and cultural diversity in many parts of the world. Take the United States, for example, with its 350 spoken languages. OrRead More…

South America, the fourth-largest continent, is a region with historical traditions and rich cultural diversity. And it does not end there. Geographically, the continent has global significance as it has several mountainsRead More…

Have you ever wondered what Activision’s Call of Duty and fast-food franchise Dunkin donuts have in common? In order not to turn this blog post into some trivia, we would just goRead More…

With a population of 7.9 billion people, the diverse nature of languages spoken all over the world should not come as a surprise.  Yet, there are many who still believe that EnglishRead More…

Localization, when properly executed, serves as the backbone for a successful global product. It is what sets apart an excellent global product like Airbnb with a presence in over 220 countries worldwideRead More…

Many of us grew up to the notion of the American dream. A land of milk and honey that provides opportunities to all irrespective of your background. With people internalizing that narrative,Read More…

Communication in the business environment matters a lot, whether between co-workers or a brand and its consumers. A brand’s ability to establish effective and concise forms of communication between all stakeholders eitherRead More…

Businesses attempt to go global for many reasons. Some do it to capture additional market share, while others venture into the global scene to take advantage of unique opportunities. Irrespective of theRead More…