04Feb/22
Luxurious brands: New opportunities in a global market
Technology has had a huge impact on all our daily lives from the way we communicate, we work, we entertain ourselves and how we shop. Not only that, but the pandemic hasRead More…
Tag Archives: localisation
Translation traps: Know them, Spot them, Avoid them
Homonyms, etymological similarities, loan/pseudo-anglicisms and non-verbal false friends are common translation traps that can be hard to spot for those beginning their linguistic careers or language learning journeys. Use this blog to your advantage and learn how to spot and avoid these easy mistakes.
Create an International Content Strategy with Localisation
The Importance of Content Content has always played a vital role in business strategy, even before the digital transformation when print was the primary marketing method. In today’s highly competitive market, qualityRead More…
The importance of localising English
Localising English is key to building confidence Localising English thoughtfully and correctly can be the difference between gaining a new client and not, between building that long term trust and not. LanguageRead More…
Localising Japanese to gain access to this amazing marketplace
Localising Japanese requires some insider knowledge Japan is currently the third largest economy in the world, with a GDP of around $5 trillion and according to researchers and experts in the field,Read More…
02Apr/18
The Localisation of Food Branding in the Digital Era
Before the widespread impact of capitalism on global markets, experiencing truly diverse cuisines typically required purchasing a ticket and personally visiting the respective countries. During these journeys, one could physically savour andRead More…