Learning Translation at University vs Translation in Real Life In this blog post, I’ll be delving into the similarities and differences  between the study and practice of translation at university in comparison withRead More…
Will English forever be the world’s lingua franca?
Will English forever be the world’s lingua franca? In short, no. Many global languages have come before, and it is likely that a new lingua franca will come after. But let’s delveRead More…
The importance of localising English
Localising English is key to building confidence Localising English thoughtfully and correctly can be the difference between gaining a new client and not, between building that long term trust and not. LanguageRead More…
Localising Japanese to gain access to this amazing marketplace
Localising Japanese requires some insider knowledge Japan is currently the third largest economy in the world, with a GDP of around $5 trillion and according to researchers and experts in the field,Read More…
02Apr/18
The Localisation of Food Branding in the Digital Era
Before the widespread impact of capitalism on global markets, experiencing truly diverse cuisines typically required purchasing a ticket and personally visiting the respective countries. During these journeys, one could physically savour andRead More…
How Multilingual SEO Can Drive Business Success
Multilingual SEO, but why? The field of E-commerce is booming these days. The internet has seen an upward trend in retail sales in the last 10 years and doesn’t look like slowingRead More…
Fashion shows, translation and the strong bond
Fashion Translation, it’s all in the message New York, London, Milan and Paris have been the most prominent and historical fashion capitals since the birth of fashion week in 1943 in NewRead More…
Google Translate: the Elephant in the room!
Do we hate on Google Translate? People outside of the translation industry often mention Google translate to us with trepidation. Expecting us to have a genuine disdain for the service as it’s tryingRead More…
Making a financial translation service add up
A Financial Translation service in a fast paced world The ever-growing rate of globalisation continues to put businesses under great pressure to communicate financial information in several languages. Whether it’s annual andRead More…
Win at retail with a quality marketing and translation strategy
A quality marketing and translation strategy pays! Oxford Street…both tourist heaven and a Londoner’s nightmare! So many people but with that, so many potential customers! Looking at the volume of global brandsRead More…