Germany is known for many things. For starters, you have the infamous Oktoberfest, delicious Pretzels, love for football, and its innovative automobile industry. But one area where Germany stands tall is itsRead More…
How to adapt your brand to the Asian market. The Asian market is bursting with potential, and many multinationals are taking deliberate steps to invest in it. To adapt your brand to the Asian market, you will have to hire the services of a localization company. Localization will help your brand breach the possible language divide and communicate its values in its own language and with respect to its culture. Different regions in Asia have different cultures, beliefs, and languages, so be sure to do detailed market research before venturing into any.
Learning Translation at University vs Translation in Real Life In this blog post, I’ll be delving into the similarities and differences between the study and practice of translation at university in comparison withRead More…
Will English forever be the world’s lingua franca? In short, no. Many global languages have come before, and it is likely that a new lingua franca will come after. But let’s delveRead More…
Localising English is key to building confidence Localising English thoughtfully and correctly can be the difference between gaining a new client and not, between building that long term trust and not. LanguageRead More…
Localising Japanese requires some insider knowledge Japan is currently the third largest economy in the world, with a GDP of around $5 trillion and according to researchers and experts in the field,Read More…
